While the outdoors are meant to be enjoyed by all, women are preyed upon during the most basic activities. They're told by men that their lives are easy in comparison, but something as simple as going for a walk has the potential to be dangerous. This PSA brings attention to this fact and urges women to get out, stand up, and give 'em hell.
Award: 2023 Best of Show and Gold ADDY for the Greater Flint Area.
Art Direction: Maddie McCabe. Alyssa Sorenson.
Videographer and Production: Madison McCabe.
Copywriter: Emily Mata.
