Creative Well Co is an e-commerce polymer clay cutter business that became popular for it's unique, creative cutter designs.
As I began working for them I found that there was a lack of brand consistency and they did not stand out from the (surprisingly) fierce competition in the polymer clay cutter community.
So with that in mind, we decided to refresh Creative Well Co's branding to have consistent design and branding elements from website to thank you cards, helping them stand out in the sea of similar businesses.
Art Direction & Graphic Design: Maddie McCabe.
Digital:
CWC Insta
CWC Filter
CWC Etsy
CWC Website Refresh
Printed Materials:
