The JRNY is a Canadian Whisky brand created by former NHL players Chris and Sean Pronger. While hockey is where they made a name for themselves, they decided to get some skin in the competitive game of whisky.
For this campaign, we urged people to find what kind of person they are and how that informs what kind of liquor they like. In this "JRNY" we used handwriting, topographical maps, and grainy photo treatments to appeal to a younger, more nostalgic buyer.
Art Direction & Design: Maddie McCabe. Copywriter: Bjorn Johansen.
PR Manager: Sydney Lehmann. Media Strategist: Lilly Roth.
Social Media Manager: Nick Braasch. Account Planner: Elizabeth Miller.
Brand Planner: Nancy Pham.
The JRNY Speakeasy Event:
