A quirky campaign for a normal beer.
A copy driven Pabst Blue Ribbon campaign that focuses in on an artsy and slightly crusty demographic. These 21-23 year olds are unapologetic and unique, but the beer they continue to go back to is completely normal. The irony of this insight gave us the idea of normal beer for weird people.
Art Direction: Maddie McCabe, Anthony Randazzo.
Copywriter: Emily Mata.
